About Missguided
Nitin Passi is the man behind Missguided, starting his career in the New York fashion industry he set up on his own in 2009. With a loan of Β£50k, a passion for product and endless ambition, fast forward to the present day, Passi runs a global multi-platform brand and strives to continuously better what Missguided does in every aspect.
Female empowerment is at the heart of what Missguided does. It empowers females globally so they can be confident in the person they want to be. In order to accomplish this, Missguided is a bold, direct, and forward-thinking fashion brand that attracts inspiration from real life.
Creating a destination that delivers and embodies everything that it means to be a girl on the go today is informed by the needs of its customers, as well as global influences such as social media, street style, and popular culture.