About Baked by Melissa
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Baked by Melissa was founded by none other than Melissa Ben-Ishay herself. Ever since her childhood, Melissa has always had a passion for baking and it was this passion that helped her create the New York-based bakery everyone loves. In 2008 she started out as an assistant media planner and after losing her job due to her lack of passion for it, she was encouraged by her brother to start a bakery. She then spent the next few months developing mouth-watering flavors and an iconic logo before she scored a tasting with an NYC caterer who loved her miniature cupcakes. From there it was smooth sailing for Melissa who went on to bake for holiday markets, events, a pop-up shop, and eventually Baked by Melissa’s first retail location.
Today business is booming and Melissa couldn’t be happier making life sweeter for all her customers.